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Finding and loving your brand

Finding and loving your brand

Have you ever thought to yourself, ‘I wish I had the confidence to wear that?’ Every woman has a certain style. Some wear suits, some wear uniforms, others wear jeans to work. Picture your current signature work look and imagine if one day, you decided to wear the complete opposite. What would everyone say? What would they think of you?

They would say you’re trying to be someone you are not. Your personal brand is exactly that—personal. It’s about defining who you are and what makes you, ‘you’. It feels like the new buzz word at work. Have you ever been asked to describe your personal brand? Do you even know what it means?

Understanding and managing your personal brand is really important, especially with relentless social media, which employers now look to for everything career-related. It’s the first thing we check at Circle In as soon as someone emails us or asks us to partner. We Google them, Facebook them, check out their LinkedIn.  And we promise that employers are doing the same. Your personal brand is how you appear to the world. It’s about how your colleagues, your manager, your stakeholders and literally everyone sees you. It’s your reputation on show, in the most public way.

Here are some things to consider when thinking about your brand:

  1. What are your values? Your guiding principles such as loyalty, creativity, power, friendship.
  2. How do you define your personality? What words do you use to describe you?
  3. What are you truly passionate about? What makes you get out of bed?
  4. What’s your differentiator? Your super power—the thing that you absolutely do better than everyone else? The thing you could talk about all night or love doing?
  5. Who are your mentors or close colleagues that can provide an honest view and make you aware of things you didn’t know?
  6. How do people introduce you or describe you? This is a great thing to consider as often this is how you are being perceived.
  7. What would your manager or peers say is your greatest strength?

Defining your brand is not a quick and easy process. Use these points to start the process and gain clarity on your personal brand. It’s always good to think about someone you respect and has a great brand. What it is that makes that person so great? What makes people want to work for them? How do people describe them?

Once you have built your brand, it’s then up to you to be authentic and make sure you stay true to it. You don’t want to be one of those employees who says one thing and acts another way, the one who wears a suit to a big meeting when they’ve never worn a suit in their life.

Define and live it. Be brave and confident to take your brand externally and use social sites such as LinkedIn to have a voice and opinion. Defining your brand feels great and allows you to be ‘you’ at work. Don’t wear a suit if it’s not you. If you are a Converse and jeans girl, then back yourself and live your brand.

Written by the team at Circle In

Access our Personal brand podcast here

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